Level Up: Service, Strategy, Success
Early bird pricing ends Sept. 19th
Get ready to elevate your impact, sharpen your vision, and ignite your potential. This year’s annual meeting isn’t just a gathering—it’s a launchpad. We’re bringing together bold thinkers, passionate leaders, and change-makers who are ready to push boundaries and redefine excellence.
Service: Discover how purpose-driven customer experiences can transform your business, energize your team, and bolster customer service. Learn from those who lead with empathy, integrity, and innovation.
Strategy: Dive deep into the frameworks and foresight that drive sustainable growth. From emerging trends to proven tactics, you’ll leave equipped to make smarter, faster, and more impactful decisions.
Success: Celebrate wins, share lessons, and build momentum. Whether you're scaling new heights or laying the foundation, this is your moment to define what success looks like—and how to get there.
Sonoma County’s tourism industry is at a pivotal time. At the meeting you can expect energizing speakers and panels, hands-on workshops, and powerful networking that will challenge you to think bigger, act bolder, and level up in every dimension. We hope you’ll join us to help elevate our industry!
Date: October 1st
Time: 1 - 6 p.m.
Location: Sonoma State University, 1801 East Cotati Avenue Rohnert Park, CA 94928
Schedule:
General Session: 1:00 - 3:00 p.m.
Featured Speakers:
Danny Guerrero, The Culturist Group
Kenny Porpora, HospitableMe
Carl Ribaudo, SMG Consulting
Breakout Session (1): 3:15 - 4:00 p.m.
Breakout Session (2): 4:15 - 5:00 p.m.
Wine Reception: 5:00 - 6:00 p.m.
$60 early bird | $75 thereafter
Featured Speakers:
Featured voices include Danny Guerrero with The Culturist Group, Kenny Porpora with HospitableMe, and Carl Ribaudo of SMG Consulting, who will push us to think bigger, act bolder, and redefine excellence in tourism.
Danny Guerrero, The Culturist Group
As the CEO and Founder of The Culturist Group, Danny pioneered the travel industry's first multicultural marketing communications practice in the U.S. focused on the underserved needs of multicultural travelers, including Black, Latinx, and LGBTQ+ travelers.
Kenny Porpora, HospitableMe
Kenny Porpora, Head of Education at HospitableMe, the global leader in Inclusive hospitality strategy, education and training services for tourism and hospitality. He and his team empower destinations and brands to provide a more inclusive, inviting and respectful welcome to historically underrepresented and excluded customers and guests.
Carl Ribaudo, SMG Consulting
We’re thrilled to welcome Carl Ribaudo of SMG Consulting, a nationally recognized strategist known for fresh insights on economic shifts, destination trends, and what it takes to thrive in today’s competitive landscape.
We thank our sponsors for their support
Bronze Sponsor:
Happy Hour Sponsor:
Beverage Sponsor:
