We encourage our partners to integrate the Life Opens Up brand into marketing and communications outreach. Through this collaboration we can strengthen the brand and help potential visitors better embrace their own Life Opens Up experiences. This page serves as a comprehensive resource, outlining the principles and visual standards that define our brand's look, feel, and voice. From logo usage and color schemes to tone of communication, these guidelines are designed to ensure consistency and coherence across all platforms and materials. By adhering to these standards, we maintain the integrity of our brand and build a strong, recognizable presence that resonates with our audience. Dive in to discover how we bring our brand to life and make every interaction a true reflection of our region’s unique appeal to potential guests.

Introducing MediaValet: Sonoma County Tourism’s Digital Asset Library

Explore the beauty of Sonoma County with our ever-growing collection of stunning images and videos. MediaValet offers high-quality digital assets to enhance your promotional materials and showcase the magic of our county.

Why Use MediaValet?

  • Discover & Utilize: Access a diverse collection of photos and video B-Roll, capturing the essence of Sonoma County.
  • Contribute: Submit your own media assets to the library. Share your business's unique perspectives and be part of our visual storytelling. Enhance SCT promotional materials, website content, social, and other media opportunities.

Get Started

  1. Register for Access
    • Sign Up: Register to access MediaValet.
    • Approval: Your registration will be reviewed within 24 hours (next business day for weekends/holidays).
    • Explore and Download: Upon approval, access and download assets for your promotional needs.
  2. Submit Your Assets
    • Upload: Submit your business’s photos and videos.
    • Review: Our team reviews and approves each submission before adding it to the library.

*Please note that images and videos may have certain credit and usage requirements, which are listed per asset. Full Terms and Conditions are available on MediaValet.