Research helps Sonoma County’s tourism and hospitality sector make decisions using a data-driven foundation to enhance the sectors marketing efforts, track trends and performance at local, regional, and national levels.
![Untitled-5 Untitled-5](https://www.sonomacounty.com/wp-content/uploads/2024/01/Untitled-5.jpg)
$2.113 Billion
Total Visitor Spending
![People_Icon People_Icon](https://www.sonomacounty.com/wp-content/uploads/2024/01/People_Icon.png)
21,970
Sonoma County Leisure & Hospitality Jobs
![tax_icon tax_icon](https://www.sonomacounty.com/wp-content/uploads/2024/01/tax_icon.jpg)
$217 Million
State & Local Tax Revenue
Generated by Visitor Spending
Sonoma County Index
The Sonoma County Index is a new community benchmark designed to provide valuable insights into the performance of the tourism sector. The Index tracks key metrics across Sonoma County's attractions, lodging, retail, restaurants, and wineries/tasting rooms, helping businesses and community leaders understand trends and make informed decisions. Stay connected to the pulse of tourism in Sonoma County and contribute to shaping its future.