Learn about the Super Bowl LX Source Program

The NFL in partnership with the San Francisco 49ers and Bay Area Host Committee (BAHC) is looking to engage local businesses to support the production of this world-class event.

The Super Bowl LX Source Program is a localized version of the NFL Source procurement program. The program seeks to drive impact by connecting with local, diverse businesses in the event production and professional services industries. The program offers an opportunity for accepted member businesses to gain exposure to sub-contracting opportunities related to Super Bowl LX, as well as participate in capacity-building programming.

The NFL has announced that Super Bowl LX will be played at Levi's Stadium in Santa Clara on February 8, 2026. More than just a one-day event, over the next year, the NFL, BAHC, 49ers, and NFL partners will be engaging with the Bay Area Community to plan and execute various events.

The goal of Super Bowl LX Source is to place a spotlight on the Bay Area’s best and brightest businesses.