Sonoma County Tourism in partnership with Tourism Exchange USA
What is the Tourism Exchange?
Tourism Exchange USA is a B2B marketplace that provides an online booking and channel management solution for Sonoma County’s tourism-facing businesses — accommodations, tours, attractions — with no upfront costs. By partnering with globally recognized distribution channels like Booking.com, Expedia, Google, and more, The Exchange enables Sonoma County’s tourism businesses to get connected to a wide range of niche distributors, ultimately expanding their sales, boo
Key Highlights and Benefits:
- The Exchange provides multiple technology options for no upfront costs for both suppliers and distributors, helping small businesses on both sides of product development and distribution stay relevant in today’s digital economy.
- Increase reach and reduce distribution costs for Sonoma County’s suppliers to improve profitability.
- Easily access a range of distribution channels, including major OTAs like Booking.com, Ctrip, Google, AirBnB, TripAdvisor, and more all in one place.
- Quickly add booking capability to your website with no upfront costs.
The Exchange exponentially accelerates the development and global distribution of U.S. tourism products, increasing the volume, reach and diversity of suppliers.
Just a few of the partners that can help Sonoma County’s businesses grow:
Connected Booking System Partners:
The Exchange is already connected to many popular industry booking systems and channel managers, including Bookeo, SiteMinder, FareHarbor, and more. With the ability to pull rates and availability from your booking system, this information is updated throughout the platform in real time.
Distribution Channel Partners:
Distributors gain access to live availability, pricing and content for accommodations, tours, events and attractions. The network of distributors features major OTAs, industry leaders and niche partners, including Booking.com, Expedia, Google, and more.
How does it work?
Tourism Exchange USA enables suppliers (e.g accommodations, tours, attractions) to manage live availability, pricing and bookings across multiple distributors, in its one-stop exchange.
Connecting Works for Everyone:
- Connect an existing booking system directly to the Exchange or take advantage of built-in accommodation and attraction booking tools for no upfront cost.
- Select and digitally contract with new distribution partners/channels to increase sales.
- Manage bookings through multiple distribution partners/channels to decrease costs and drive need periods.
- Manage all content and pricing.
- Access your dashboard to track bookings and revenue by distributors.
- Take advantage of negotiated, pre-set fees/commission rates from new distributors
Ready To Get Connected?
For more information about Sonoma County's partnership with Tourism Exchange USA, please contact sales@sonomacounty.com.
